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UPSIDE MAN
 
Upside would like to inform you about new project that it will take place from 23 untill 25 June 2008. UPSIDE will show 10 japanese fashion collections well-known in their marketplace and positioned in the high category. After an arduous research UPSIDE will dedicate one exhibition space to groundbreaking products chosen by theirs collections creativity. This event will give in one hand the opportunity for the updated japanese Brand to get in touch with the European and world-wide fashion market and in the other hand it could be a great business chance for loads of European and American buyers to find out the creative japanese fashion designer. The exhibition area will be in Via Tortona 15 during the men's fashion week, which is a very important zone, exactly the heart of world creation in Milan for all fashion international and national buyers and more journalist of fashion famous headline. It will be the first high quality edition that could open the door for a new fashionable marketplace…
 
 
PATRICIA CLAY WITH SWAROVSKI
 
For the first time at the end of the trade fair in September an innovative designer Patricia Clay has collaborated with SWAROVSKY for an original project called CRISTAL LOVES LEATHER with one bag made with CRYSTALLIZED™ - Swarovski Elements . . Patricia Clay is a mexican designer very known in UPSIDE Exhibition for her bags collection. Different national and international designer has been selected for their creativity and vanguard collection. This project opened the door the 8th and 9th November at Anversa MOMU Mode Meseum , in Bergium with the launch of the different product.This project give to all designer the opportunity to be famous in the world. Patricia clay arrived in Italy because she decided to study in the Marangoni Istitute to fall in the fashion world. A curios and enthusiastic designer who decided to create herself hallmark with a crafted line characterized by original colours, shapes and materials, sold with enthusiasm in different national and International place. All collection are checked off by bends, waves and creative patterns.
 
 
CRAM JAM CHEST
 

Designer: Yusuke Noguchi 
 
Age: 28 

Yusuke Noguchi is a true born talent. The 28-year-old Japanese virtuoso was, for six years, the head designer for the jersey section of the Japanese brand, “gomme.”

2006 saw the launch of Noguchi’s prized project: a line of stuffed animals called CRAM JAM CHEST. They were an instant success and have been exhibited at every fashion event in Japan.
CRAM JAM CHEST makes its international debut at UPSIDE Vol. 8, September 27-30, 2007.

CRAM JAM CHEST is special because of the way its made – Noguchi’s process is unique. Each piece is researched and as an expert in pattern design techniques, he has decided to employ original fabrics such as jeans, canvass or other printed material in CRAM JAM CHEST creations. The result is one of pure creativity.

CRAM JAM CHEST puppies, piglets and other baby animals are each original and loveable pieces strikingly different from others of their kind.

These unforgettable little creatures are CRAM JAM CHEST!
 
 
 
 
SHOWROOM UPSIDE IN TOKYO
 
From January 2008 UPSIDE is glad to communicate the production of a new project that it will see 5 different collections make up by 5 innovative designers selected by their creativity. We will present their collection at the most important trade fashion fair in Japan , that is to say IFF from the 23 until the 25 January 2008. It will be a great chance for our designer to enter and to know in a better way the fashion japanese market. This new project will see also the opening of one showroom in Japan that it will assure more support during the sales period with one professionally stuff that it will like your business agent. We are going to select more designers, nowdays we choosed Patricia Clay one mexican stylist for her creative bags collection, she collaborated also with SWAROVSKI. The project purpose will be the introdution of the our stylist in the new market with loads of chance and possibility to get your hopes up.
 
 
UPSIDE DESIGNER AROUND THE WORLD
 
One of the participants in UPSIDE vol.8 was FOLETS ARTECUOIO, one collection characterized by a peculiar and inedited style that in the June 2007 shore in the London land. The Natural History Museum opened the door at Andrea Pietro Traina Designer, Folets Artecuoio and Cuoio e Niria brands owner. Aki Choklat and Nadia Minkoff, two fashion Designer who ordered their collection to the Italian craftsman, taking part at the Natural Sensations in UK organized by The ‘ Consorzio Vera Pelle Italiana Conciata al Vegetale’. Aki Chocklat created her new shoes collection ‘Folets for AC’ ( boots and sandals) owing to the Designer collaboration, and Nadia Minkoff showed her bags collections and leather products maded by meticulous manufacturing. All the pieces were created with vegetable tanned leather because according to the latest trends the road to follow is that of pure, eco-friendly luxury. These products are unique not only for their design , but also because they were constructed and sewn completely by hand. The collection is marketed for this process, inspired by the art of tanning, that transforms the skin of the animals into an impermeable leather through two mineral and vegetable process. Every piece presents different tactile and aesthetic characteristics; no skin is the same as another, the variety and personality of the materials make for interesting interpretation. A product that embodies and passes down the spirit of a land and the people that live there. A product symbolizes the creativity expression make up by the intelligence of the hands. …to understand the artisan world and immerse yourself in its collection visit www.folets.com
 
 
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